Kerry Matheson

The Details You Don’t Notice in Product Photography | Hickson Gin Photoshoot

Looking at the final images from this recent Hickson House Gin shoot, it’s easy to focus on the bottle. But some of the most important decisions happened long before we picked up a camera. For this styled product photography project, our Sydney product photography team was tasked with creating imagery that felt premium, consistent and […]

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Why Beach Photoshoots Start Long Before You See The Sand

A great beach photoshoot can look effortless. Beautiful light, clear skies, a confident model and a stunning location. But whether you’re planning a swimwear photoshoot, fashion campaign photoshoot or lifestyle campaign, the reality is that most of the work happens long before anyone steps onto the sand. In fact, for our recent swimwear campaign photoshoot,

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Style product photography image of Melitta Coffee in rows on blue background

How We Turned a Client Office Into a Professional Photography Studio

When most people think about product photography, they picture products arriving at a studio. For this shoot, we flipped that on its head. Instead of bringing Melitta Professional Australia’s products, packaging and coffee machines to our Sydney studio, we took our studio to them. Working on-site with the Melitta team to create a combination of

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black and white image of videographer ready to start shooting

A Step-by-Step Guide to Planning a Video Shoot

While the preparation of an eCommerce video shoot shares some similarities with a photoshoot, there are a few differences. Below we have outlined our step-by-step guide, designed to demystify the process of producing an eCommerce video shoot with us. Step 1: Pre-Production – Dreaming It into Reality Conceptualization: Your Video’s North Star Every great video

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The Art of Colour Dripping in Fashion Photography: A Trend You Can’t Ignore:

Fashion photography is a constantly evolving industry, and there’s always something new and exciting to look forward to. The latest trend that has taken the fashion world by storm is colour dripping, a technique where the model’s outfit is matched to the same colour as the backdrop. This trend has become increasingly popular in the

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Focus Stacking for Jewellery Photography

For those of you who operate an online business in Sydney, product photography can make or break your ability to connect with potential customers. After all, photos are the best way to truly show off the uniqueness of your items. This can be particularly important for sellers of jewellery who can utilize an innovative technique called focus stacking to truly make their items stand out.

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