Looking at the final images from this recent Hickson House Gin shoot, it’s easy to focus on the bottle. But some of the most important decisions happened long before we picked up a camera. For this styled product photography project, our Sydney product photography team was tasked with creating imagery that felt premium, consistent and […]
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Why Beach Photoshoots Start Long Before You See The Sand
A great beach photoshoot can look effortless. Beautiful light, clear skies, a confident model and a stunning location. But whether you’re planning a swimwear photoshoot, fashion campaign photoshoot or lifestyle campaign, the reality is that most of the work happens long before anyone steps onto the sand. In fact, for our recent swimwear campaign photoshoot, […]
How We Turned a Client Office Into a Professional Photography Studio
When most people think about product photography, they picture products arriving at a studio. For this shoot, we flipped that on its head. Instead of bringing Melitta Professional Australia’s products, packaging and coffee machines to our Sydney studio, we took our studio to them. Working on-site with the Melitta team to create a combination of […]
Top 10 AI Prompts to Get More From Your Product Photography
Over the past year, we’ve seen brand and marketing managers use Claude, ChatGPT and Gemini in increasingly practical ways – not to replace creativity, but to make the process around product photography and content creation more efficient. When used well, it can help you plan better shoots and extract more value from the images and […]
Go-To Skincare product launch
Go-To Skincare asked us to create a suite of stills + video content for their upcoming product launch. FBS shot the content over 2 days in our Alexandria studio and were able to deliver the final stills in just under a week. Working with a creative team of stylists, our co-founder and photographer Dan and […]
Primo Foods – How we did this amazing Food Styling Photoshoot
Hungry yet? Take a look at our latest commercial food photography shoot for Primo. The speciality nature of this shoot meant we shot over 2 days at a specialist kitchen studio in Sydney with specialist food stylist and food technican. Working with Primo is always creative and fun but always requires a lot of attention […]
Harlowe Parfum Launch
Here at FBS, we love shooting perfume, as it’s the perfect mix between creative and technical. You can be imaginative with the concepts, but you still need the knowledge and skill to light and shoot glass effectively. Harlowe Parfum came to FBS to ask us to shoot ecommerce, as well as styled product and talent […]
Globite x FBS
We just wrapped one of our biggest shoots to date with Globite, an Australian icon in the travel goods industry. Here’s how it went! Globite reached out to us as they needed to shoot a large volume of new products for their website. One of the reasons they chose FBS is because we’re a full-service […]
Stop Motion
Can’t decide between stills or motion for your next product shoot? Por que no los dos? Stop motion is becoming more and more popular as a form of audience engaging content, with brands like Herschel, Ikea, Bath & Body Works and Target using the technique to showcase their products. It’s achieved by taking multiple photos […]
A Step-by-Step Guide to Planning a Video Shoot
While the preparation of an eCommerce video shoot shares some similarities with a photoshoot, there are a few differences. Below we have outlined our step-by-step guide, designed to demystify the process of producing an eCommerce video shoot with us. Step 1: Pre-Production – Dreaming It into Reality Conceptualization: Your Video’s North Star Every great video […]